Republican National Committee Chairman Reince Priebus says a new study by college GOP members marks a "great" step forward in boosting the party's appeal to young voters even though the report warned the party's brand was damaged among that demographic.
The College Republican National Committee's "deep dive into what politically motivates Millennials, just like our Growth and Opportunity Project, are great steps for our party to engage with more voters and win more elections," Priebus told Politico
"Republicans are in a great position to talk to Millennials about how we are actively fighting to give entrepreneurial young people a better shot at success and freedom and opportunity for all Americans. The foundation is set and now we're putting the rubber to the road," said Priebus.
In March, Priebus released a RNC study which analyzed the 2012 elections across demographic lines and concluded the party needed to make a concerted effort to reach groups not traditionally aligned with Republicans.
"The Republican Party cannot do better unless we have a full understanding of what all Americans want from their government," Priebus said.
The 95-page study by the college Republican group similarly examined why the GOP lost a majority of the youth vote in November to President Barack Obama, who won 60 percent of that demographic.
The report warned that the GOP brand has been damaged in the eyes of young people and can only be repaired if the party accepts diverse viewpoints on issues ranging from gay marriage to immigration and addresses key economic issues affecting young voters.
"We have already begun to increase our engagement with young voters and encourage young conservatives to become more active in their communities," Priebus told Politico.
The college Republicans interviewed 1,600 registered voters between the age of 18 and 29, as well as conducting focus groups with diverse sectors that represented different ethnic groups and economic classes.
The results of the survey released on Monday showed that the Millennial generation does not embrace traditional conservative views on a variety of issues. For example, 54 percent of those surveyed said taxes on the wealthy should increase, CBS News reported
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