Christopher Ruddy’s Perspective: What a day!
I took a look at
Real Clear Politics and saw Obama now dominating every swing state with wide margins. He's even opened clear leads in North Carolina, Colorado, Iowa and Nevada!
Is there a silver lining here? Can Mitt Romney still win come election day? The answer is YES and YES.
When one looks at the national tracking polls like Gallup, AP and Rasmussen, Romney and Obama remain in a statistical tie. The national race is a dead heat.
The good news for Republicans is that Barack Obama is very unpopular. Four years into his presidency, Americans know he has failed in his promise. They want change. They don't trust his new promises. Obama can be defeated. But first they need to trust Mitt Romney.
But the state polls demonstrate how woeful Mitt Romney's campaign has been run. Obama is beating Romney in these key states simply because he's running a better, more hard-hitting campaign.
With just over a month to go, here's some game-changing ideas for Romney:
1. Go Negative. Really. GOP consultants are all abuzz about how "negative ads aren't working" and that "people on the street" ads are. Baloney. Having a front row seat in battleground Florida, Obama and his allies have been bombarding Romney for months with highly effective negative ads and the state tracking polls show they do work!
Romney's camp response to Obama has been tepid. For example, they are actually running a 30-second ad blaming Obama for the housing and foreclosure crisis that concludes by asserting Romney will create 700,000 new jobs.
Voters aren't stupid. They know Obama didn't create the housing crisis. And voters are skeptical of a job promise like that.
2. Stop 'splainin.' Ricky Ricardo had the right idea, no need to start 'splainin' everything. Romney feels otherwise. Every media allegation needs to be answered. The major media wants to talk about a tape in Boca, he should be talking about jobs in Canton — the real issues affecting real Americans.
3. National addresses. I spoke with Mike Reagan this week and we were commiserating about the state of the campaign.
Mike noted that his dad, regularly accused of being a "cowboy" and all sorts of nasty things, ignored the flack. Instead, he bought air time in the 1980 campaign to give speeches in half-hour televised national addresses.
As Mike noted, he not only bypassed the liberal media, these addresses made Ronald Reagan appear presidential. They answered a key complaint, that Reagan was an empty suit. (Sound familiar?)
How about Mitt? He could do one nationally televised address each week for four weeks before election day on a key topic, giving specifics on how he will fix the problem.
How about one on energy and gasoline prices? Romney could expose how Obama gave us $4-a-gallon gasoline by debasing the U.S. currency and failing to develop our domestic resources, while offering his own plan for $2-a-gallon gasoline.
Other addresses could be on jobs and the economy, healthcare, foreign policy, and even an issue like immigration. The immigration one is important because Romney has a huge problem with Hispanics.
These addresses could serve as a powerful refocus as Romney makes Obama the issue again, while offering concrete ideas on how Mitt Romney will put America on the right track.
Christopher Ruddy is CEO and editor of Newsmax Media Inc. Read more Christopher Ruddy Insider articles —
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