World Wrestling Entertainment has retained bankruptcy and restructuring powerhouse Kirkland & Ellis LLP as its legal adviser related to its review of strategic alternatives for the company.

Wall Street analysts are now speculating on potential WWE buyers, including All Elite Wrestling, WWE's top rival, Barron's reports.

The Saudi Arabia Public Investment Fund, the backer of LIV golf, is also rumored to be interested in acquiring WWE. The fund is seen as a more likely acquirer since it signed a 10-year contract with Saudi Arabia's General Sports Authority in 2018 to hold wrestling competitions.

Comcast is yet another potential suitor that could potentially prevail, as WWE is in an exclusive streaming deal with Comcast's NBCUniversal Peacock.

Yet another feasible purchaser is Endeavor, owner of the Ultimate Fighting Championship.

WWE also announced it has also retained The Raine Group LLC as financial advisor and August LLC as strategic communications adviser.

WWE shares gained 3% in extended trading Thursday.

The announcement comes days after the company elected Vince McMahon as the executive chairman of the media and entertainment company's board and said co-chief executive officer and chairwoman Stephanie McMahon was stepping down.

Vince McMahon returned to WWE earlier this month and made some changes to the company's board. At the time, WWE announced that it was launching a review to explore "strategic alternatives" for the company.

He had retired in July last year, as the company's CEO and chairman, following an investigation into his alleged misconduct. Later, WWE said that it found some unrecorded expenses tied to Vince McMahon.