McDonald's Corp. will debut mobile ordering in the United States and 10 major markets in 2017, as part of the fast-food chain's effort to win back customers by becoming a "modern, progressive burger company," executives said on Thursday.

Some 500 of the company's more than 14,000 restaurants in the United States have received "experience of the future" updates that include self-service ordering kiosks and other features, the company said at a meeting with journalists in New York City.

The United States is McDonald's top market for profits.