Investment guru Mark Cuban proclaims he is still a big Netflix bull despite the streaming giant’s disappointing earnings.

“I haven’t sold any shares and I’m still very bullish on it,” the Dallas Mavericks owner said on CNBC’s “Halftime Report” Wednesday.

“They always offer weak guidance and it’s always been the discussion the day after earnings ... All the trends are going in their favor, more so than their competitors,” Cuban said.

Netflix delivered generally upbeat fourth-quarter results after Tuesday’s close, with overseas growth helping offset a slowdown at home, but it expects to add fewer subscribers in the current quarter than Wall Street projected, Bloomberg reported. 

Netflix acknowledged stiffer competition in the United States, where quarterly growth fell short of analyst estimates. Netflix shares (NFLX) closed down 3.6%. 

However, Cuban still has faith in Netflix.

“Every single new smart TV that has come out has Netflix as an option. When you go to the gym, every smart workout device has Netflix as an option,” Cuban said. “It’s ubiquitous not just here, but it’s becoming more ubiquitous globally as well... I don’t see the competition negatively impacting that at all,” Cuban said.

“Streaming media, entertainment and content is a global story now,” Cuban said.

With technology and media giants such as Apple Inc., AT&T Inc., Comcast Corp. and Walt Disney Co. all bringing new video platforms online, Netflix is working to keep customers loyal with a flood of shows and movies. The company plans to boost its spending by 20% this year, bringing its programming budget to about $12 billion on a profit-and-loss basis.

“We view our big long-term opportunity as big and unchanged,” Chief Executive Officer Reed Hastings said during a pretaped recap of its fourth-quarter earnings, released Tuesday.

Despite the muted first-quarter subscriber forecast, Netflix said there’s “ample room for many services to grow.”