The Internet reportedly is poised to overtake newspapers as the second-largest U.S. advertising medium by revenue behind television.

The online ad business, excluding mobile ads, is set to expand to $34.4 billion in 2014 from $24.2 billion in 2009, the Wall Street Journal reported, citing a PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014.

According to numbers released by the Newspaper Association of America earlier this year, print advertising revenue dropped 28.6% in 2009 to $24.82 billion, the Journal reported.

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