Author and motivational speaker Bob Burg tells Newsmax TV that there’s life and business lessons to be learned in his “Go-Giver” book series.

“It's about shifting your focus from getting to giving,” Burg told Sunday’s “The Income Generation Show.” 

“And when we say giving in this context, we simply mean constantly and consistently providing value to others, understanding that especially in a free-market based environment where no one is forced to do business with anyone else,” Burg said.

“Not only is it a pleasant way to do business, it's a very financially profitable way as well,” he said.

“Look at an old example that people use all the time because it's so great, Southwest Airlines. Here's a company who in a field in which no one is profitable, they have been profitable – other than the first year they were in business – they've been profitable every single year because they focus on bringing value to their team of people and their team of people focuses on bringing value to their customers,” he said.

“They do the right thing. Profit is simply the reward for pleasing the customer,” he said.

In “The Go-Giver Leader,” Burg and John David Mann offer a compelling tale about a struggling small business and the ambitious young executive trying to lead them to a crucial decision.

“It's a basic value system of understanding when you can take your focus off yourself, when you can move from that all too common ‘I’ focus or ‘me’ focus to an ‘other’ focus. Looking for ways to make other people's lives better, happier, more fulfilling. It just feels good and people feel good about you,” he said.

Burg also said the story can be applied to today’s headlines.

“Unfortunately many people, especially those on the political left, they see crony capitalism as being the same as capitalism and the fact is crony capitalism is to capitalism what Chinese checkers is to checkers. Nothing,” he said.

“Because crony capitalism is not free-market capitalism. Free-market capitalism says that government has the legitimate function of protecting its citizenry from force and fraud, but other than that, it's left everyone alone to buy, trade, sell with each other," he said.

"And when they simply do that now, people are able to buy because they believe it will bring them happiness as their value happiness. People are able to sell – and what that does is it creates a true economy for everyone as opposed to the false economy that's created when government puts their hand where it really shouldn't be.”

"The Income Generation" airs on Newsmax TV every Sunday at 10 am ET.