Nissan Motor Co. is distancing itself from a controversial ad created by one of its Southern California dealerships that shows store managers whacking away at a Mexican piñata resembling Republican Party presidential candidate Donald Trump,
Automotive News reported.
The video appears to have been created in response to statements Trump made when he entered the race for president and promised to overhaul U.S. immigration policy.
The video spot by Van Nuys Nissan features a piñata marketed as a “Donald Trump piñata,” complete with yellow hair and a business suit, Automotive News reported. The Trumpudo piñata has become a novelty and symbol of protest and outrage in Hispanic communities after Trump's comments, Automotive News reported.
After store managers hit the piñata, Van Nuys General Sales Manager Martin Cuevas declares, Aqui en Van Nuys Nissan, los Latinos mandan. (Translation: “Here at Van Nuys Nissan, Latinos rule.”), Automotive News reported.
Nissan has launched a major initiative to target Hispanics, one of the nation’s fastest-growing minority groups, and has recruited dealers from Mexico to help a handful of its U.S. stores as part of the effort.
Trump has been under fire
after the mainstream news media reported that he said all Mexicans were rapists.
What he said while announcing his candidacy is that illegal immigrants from Mexico are "bringing drugs. They're bringing crime. They're rapists. And some, I assume, are good people."
Trump has made it clear he was not saying all Mexicans are criminals or that all illegal aliens are criminals, but the media have continued to charge that he branded Mexican immigrants as rapists. He has also said he "loves" the Mexican people, but was referring to the Mexican government.
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