A new coalition of conservative organizations advocating stricter online safety protections for children and increased oversight of artificial intelligence launched Monday.

The organization entered a rapidly evolving debate over how aggressively the United States should regulate emerging technologies, Axios reported.

The group, Alliance for a Better Future, said it will push for what it described as "common-sense" guardrails on AI development while positioning itself as both "pro-innovation" and "pro-family."

The launch comes as the White House recently unveiled a light-touch AI framework that has drawn skepticism from advocates seeking tougher federal standards, particularly on child safety and online harms.

At the same time, divisions among Republicans over how far to go in regulating AI are emerging as a key obstacle to advancing comprehensive legislation.

In a statement announcing the coalition, CEO Janet Kelly said the group aims to counter what it describes as an aggressive lobbying push by major technology firms.

"The richest companies in history are spending millions to give AI companies regulatory and legal amnesty and ensure Washington writes the rules their way, while eliminating state protections," Kelly said.

The coalition includes several prominent conservative and family policy organizations — including the Family Policy Alliance, the National Center on Sexual Exploitation, the Institute for Family Studies, The Heritage Foundation and the American Principles Project, according to Axios.

Organizers said the coalition plans to spend at least eight figures this year on advocacy efforts — including federal and state lobbying as well as public advertising and education campaigns.

Those campaigns are expected to feature parents, content creators, and workers, and will focus on what the group characterizes as the risks posed by unchecked AI development.

A launch video released by the coalition highlights growing public concern about artificial intelligence, citing polling that it says shows widespread anxiety about the technology’s trajectory.

"Eighty-three percent of Americans are worried about where AI is headed. But no one’s doing anything about it," the video states. "Are we going to control AI, or is AI going to control us?"

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