Bed Bath & Beyond is doubling down on its turnaround with a roughly $150 million deal to acquire The Container Store, a move that will anchor its return to physical retail and reshape its business model, Axios reports.

The deal, expected to close in July, brings more than 100 Container Store locations into Bed Bath & Beyond’s orbit. Rather than reopening standalone stores, the company plans to roll out dual-branded locations, integrating its products into existing Container Store footprints as it rebuilds its presence.

President Amy Sullivan said the acquisition is central to a broader push to create an “Everything Home” platform that blends retail, e-commerce and services. The strategy also includes recent moves to acquire Kirkland’s, along with Elfa and Closet Works, expanding into home organization and customization.

“We really want to get into the home services business,” Sullivan said, positioning it as a way to deepen customer ties and reduce reliance on traditional retail.

The company is also reviving its signature 20% off coupons, which will be accepted across brands as it works to reconnect with shoppers. Kirkland’s is being repositioned as a smaller-format décor concept, while buybuy Baby could return to stores as early as 2027.

The push follows Bed Bath & Beyond’s 2023 bankruptcy and subsequent revival under Overstock, which acquired its intellectual property and adopted the brand name.

The company plans to begin testing product rollouts in Container Store locations within 90 days, with a broader expansion targeted for the back-to-college season.

While the strategy offers a path to growth, integrating multiple acquisitions at once presents execution risks as the retailer attempts to unify its expanding portfolio.