A group of big U.S. banks is leading a cannabis equity offering for the first time and investors aren’t loving the result.

CannTrust Holdings Inc. shares tumbled as much as 14 percent in New York Thursday to the lowest since early January. That marks the sixth consecutive day of declines for the pot stock, the longest losing streak since October.

Vaughan, Ontario-based CannTrust said Thursday it will price its offering at $5.50 a share. That’s 23 percent below its closing price on April 18, the session before the offering was announced, and 54 percent below its high on Oct. 16.

Bank of America Merrill Lynch, Citigroup, Credit Suisse Securities and RBC Capital Markets are the lead book runners for the offering, which will raise $170 million before expenses. This marks the first time a major U.S. bank has led an equity offering in the pot space. Bank of America previously led Tilray Inc.’s $400 million convertible debt offering last year.

The offering was simply too big for a company with a small market value, said Justin Ort, partner at Measure8 Venture Partners, which has shorted CannTrust stock.

Because of the book runners, investors assumed the offering “was going to price very tight and be placed very well,” Ort said in an interview. “As it turns out, a $200 million offering on a $650 million market cap is a lot to ask and investors demanded a big discount.”

CannTrust’s market value fell below $600 million on Thursday.