Amazon.com Inc. announced Wednesday the opening of its first brick-and-mortar clothing retail store, as people start to venture out to shop following easing COVID-19 curbs.
The store, Amazon Style, located in Los Angeles, will use machine-learning technology to help customers find clothes and personalize recommendations.
Customers shopping on the Amazon app will also have the option to try out their selections at the physical store, and will be notified on the fitting room's availability.
Amazon first announced it would open a clothing store using artificial intelligence in January.
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