While Apple shares recently slumped in the aftermath of its new phone announcement, Haydn Shaughnessy, a contributor to Forbes, says the new phones are a positive development for the technology titan.

First, the new iPhone 5C and iPhone 5S will have a positive impact on the company's platform, he writes on Forbes.com.

"The combination of the A7′s desktop processing power, the dedicated monitoring chip and iOS 7 vastly improves the overall potential of the Apple platform, the company’s most durable competitive advantage," Shaughnessy says, citing technologies that are in the new phones (the first two in iPhone 5S only).

Editor's Note: Save, shop and invest like an insider! Our experts lead the way each month in The Franklin Prosperity Report. Click here to learn more.

"Apple has built a monumental e-commerce, developer, software and services platform."

Under the company's current CEO Tim Cook, new products aren't as fancy as under Steve Jobs, Shaughnessy says. "But that’s because Cook is updating Apple at the platform level," he writes.

"In place of Jobs’ charismatic feature, design and miniaturization-led innovation, he is giving his team space to build the boat: a device platform that is powerful enough to integrate many more services, gives developers more scope; allows the iPhone to interact with more devices around the body and in nearby locations."

While some commentators complained that Apple's prices for its new phones are too high to generate huge sales, some analysts said the price levels will help prevent the company's profit margins from eroding.

And if it cut prices sharply to attract more buyers, "you draw in customers who won’t spend on apps or peripherals and who won’t necessarily appreciate Apple’s user experience," Shaughnessy wrote.

"Why attract customers who will burden your platform without providing you with service revenues? You have to give all those people the same quality experience as those who buy, buy, buy."

Shaughnessy extols the virtues of the iPhone 5C, which is essentially a redo of the iPhone 5. "By producing the 5C Apple is giving people last year’s model all souped up (but with lower cost components like a plastic shell)."

Greg Sterling at Marketing Land writes, "The 5C doesn’t feel like 'last year’s model.' It will be a clear choice for many, not just because of its lower price but because of its colorful shell options."

And buyers of the new phones will be getting something for their money, says Madeline Bennett of The Inquirer.

"Apple fans disappointed with the lack of an actual affordable iPhone handset could be cheered slightly by the news that Apple will be offering its five core productivity and multimedia apps free with all new iOS devices,” she wrote.

John Gruber of Daring Fireball also offers praise for the 5C phone. "Yes, it’s plastic, but there’s nothing cheap about it," he writes.

"It has a far better fit and finish, and feels way better in your hand, than Apple’s previous foray into plastic iPhones, the 3G and 3GS. The 5C feels like a premium product."

The end result of the new products will be beneficial for Apple, Shaughnessy says. "This is not going to lose Apple any customers, and it will undoubtedly gain very many."

Editor's Note: Save, shop and invest like an insider! Our experts lead the way each month in The Franklin Prosperity Report. Click here to learn more.