Shares of 3-D movie technology provider RealD are jumping in their market debut after the company priced its initial public offering above expectations, suggesting strong demand.

The successful IPO helps set a brighter tone for the third quarter IPO market after companies struggled to raise as much money as they had wanted, or even make it to market, during the volatile second quarter.

RealD Inc., based in Beverly Hills, Calif., priced shares at $16 each late Thursday, above the expected range of $13 to $15.

The company raised $200 million in its IPO.

The shares are rising $3.25, or 20 percent, to $19.25 Friday on the New York Stock Exchange under the symbol "RLD."