Tags: apple | shares | suppliers | iphone

Apple, Suppliers' Shares Drop on Report of Weak iPhone X Demand

Apple, Suppliers' Shares Drop on Report of Weak iPhone X Demand
(DreamsTime)

Tuesday, 26 December 2017 10:25 AM EST

Shares in several of Apple Inc.'s Asian suppliers and the U.S. tech titan itself fell, hurt by a report from Taiwan's Economic Daily and some analysts saying that iPhone X demand could come in below expectations in the first quarter.

Apple will slash its sales forecast for the iPhone X in the quarter to 30 million units, the Taiwanese newspaper said on Monday, citing unidentified sources - down from what it said was an initial plan of 50 million units.

Apple has not publicly disclosed quarterly sales targets for the iPhone X, which went on sale in November.

Wall Street’s main indexes came under pressure on Tuesday following a 2.8 percent drop in Apple’s shares on the report of weak iPhone X demand.

Some analysts have also flagged disappointing demand. U.S.-based JL Warren Capital is predicting shipments of just 25 million units as consumers balk at the "high price point and a lack of interesting innovations."

Chinese broker Sinolink Securities said it expects the model's price would dampen consumer enthusiasm for the product, adding that slow production rates could also hinder sales.

But others were more bullish.

"Our work continues to suggest the March and June quarters will have a significant amount of iPhone X make-up shipments," Chicago-based Loop Capital said in a note last week, forecasting shipments of 40-45 million units in the first quarter of 2018, up from an estimated 30-35 million units in the current quarter.

Analysts at Jefferies have also forecast around 40 million iPhone X sales for the first quarter.

An Apple spokeswoman said the company does not comment on market rumors. During a trip to China this month Apple CEO Tim Cook said he "couldn't be happier" with the demand for the iPhone X in the country.

Apple suppliers that were most hit included Genius Electronic Optical Co Ltd which dropped 2.4 percent on Tuesday to take its losses this week to 11.4 percent. Pegatron Corp also fell on both days, losing 3.2 percent this week.

But falls for Foxconn, one of Apple's main suppliers formally known as Hon Hai Precision Industry Co Ltd, were milder and it has lost only 1.8 percent over the two days.

A Reuters analysis of Chinese social media shows that interest in the iPhone X - which spiked around its launch - has not kept pace with the highly popular iPhone 6 released in 2014, which helped then drive massive sales for Apple in China.

There were only 4.97 million Weibo posts mentioning the iPhone X so far in December compared to over 11 million for the iPhone 6 in the equivalent period in 2014, the analysis showed.

Tuesday on Wall Street, shares of companies that supply parts to Apple, including Broadcom, Skyworks Solutions, Finisar and Lumentum Holdings, fell between 1.8 percent and 3.5 percent.

The S&P technology index fell 0.9 percent, the only loser among the 11 major S&P 500 sectors.

Apple's stock has risen over 50 percent in 2017 and is currently valued at just under $900 billion.

© 2026 Thomson/Reuters. All rights reserved.


InvestingAnalysis
Apple will slash its sales forecast for the iPhone X in the quarter to 30 million units, the Taiwanese newspaper said on Monday, citing unidentified sources - down from what it said was an initial plan of 50 million units.
apple, shares, suppliers, iphone
502
2017-25-26
Tuesday, 26 December 2017 10:25 AM
Newsmax Media, Inc.

Sign up for Newsmax’s Daily Newsletter

Receive breaking news and original analysis - sent right to your inbox.

(Optional for Local News)
Privacy: We never share your email address.
Join the Newsmax Community
Read and Post Comments
Please review Community Guidelines before posting a comment.
 
Get Newsmax Text Alerts
TOP

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
MONEYNEWS.COM
© Newsmax Media, Inc.
All Rights Reserved
NEWSMAX.COM
MONEYNEWS.COM
© Newsmax Media, Inc.
All Rights Reserved