Tags: apple | samsung | htc | smartphone

Apple Shares Set New High after $1 Billion Samsung Verdict

Monday, 27 August 2012 09:04 AM EDT

Apple Inc.'s shares scored another record high on Monday, after the iPhone maker clinched a resounding legal victory over arch-foe Samsung Electronics Co. Ltd. that may change the dynamics of the booming mobile computing market.

The win strengthened Apple's position ahead of the iPhone 5 launch and could cement its market dominance as companies using Google Inc's Android operating system - two-thirds of the global market - may be forced to consider design changes, analysts say.

Apple was awarded $1.05 billion in damages on Friday after a U.S. jury found the Korean company had copied critical features of the iPhone and iPad. The verdict could lead to an outright ban on sales of key Samsung products.

On Monday, the company identified eight smartphones, including the Galaxy S2 and Droid Charge, it will seek preliminary injunctions on. An injunction hearing has been set for Sept. 20.

Apple shares gained 2 percent to more than $676, tacking on another $12 billion-plus to its already historically leading market value. Samsung lost about the same amount in market capitalization after its shares slid 7.5 percent in Seoul.

"The ruling marks an important victory for Apple against Android. Competitors may now think twice about how they compete in smart mobility devices with the industry's clear innovator," Barclays analyst Ben Reitzes wrote on Monday.

"If Apple forces competitors to innovate more, it could take longer for competitive products to come to market, and make it more expensive to develop them.

The victory for Apple - which upended the smartphone industry in 2007 with the iPhone - is a big blow to Google, whose Android software powers the Samsung products found to have infringed on patents. Google and its hardware partners, including the company's own Motorola unit, could now face legal hurdles in their effort to compete with the Apple juggernaut.

Google shares closed 1.4 percent lower at $669.22. Microsoft Corp, a potential beneficiary if smartphone makers begin to seek out Android alternatives, climbed 0.4 percent. Nokia, which has staked its future on Windows phones, gained 7.7 percent.

Even Research in Motion - which has hemorrhaged market share to Apple and Google - climbed more than 5 percent in early trade before settling up 2 percent at $7.00 Canadian.

"The mobile industry is moving fast and all players - including newcomers - are building upon ideas that have been around for decades," Google responded in a Sunday statement.

"We work with our partners to give consumers innovative and affordable products, and we don't want anything to limit that."


Shares of Apple closed up 1.9 percent at $675.68 on Nasdaq after hitting an all-time high of $680.87 earlier.

The verdict came as competition in the device industry is intensifying, with Google jumping into hardware for the first time with the Nexus 7 and Microsoft's touchscreen-friendly Windows 8 coming in October, led by its "Surface" tablet.

"The verdict does not come as a surprise," wrote William Blair & Co analysts. "From Apple's perspective, Samsung's market size position and its leadership in the handset world was something the company could no longer overlook, and viewing this as another 'imitation is a form of flattery' was not possible."

"Companies such as Samsung, who we categorize as fast followers, have been viewed by the industry for their ability to quickly adopt the latest handset trends ... rather than their ability to introduce fundamental innovation."

Samsung, which sold around 50 million phones between April and June - almost twice the number of iPhones - will have to pay damages equivalent to just 1.5 percent of the annual revenue from its telecoms business.

While the victory does not cover new Samsung products including the Galaxy SIII, Apple will push its case on these products in the near-term, Evercore Partners analyst Mark McKechnie said.

He added that an all-out sales ban on Samsung products like the Galaxy S and SII, Nexus 4G and Galaxy Tab is unlikely.

"While a ban would likely increase Apple's leading smartphone share in the U.S. market, we believe this verdict could lead to Samsung also delaying near-term product launches as it attempts to design around Apple's patents," Canaccord Genuity analysts said in a note.

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Monday, 27 August 2012 09:04 AM
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