Larry Light

Feb 4, 2019
After 50 years, it appears as if our current consumer culture is just a modernized counterculture: entrepreneurial, personal, planet and person healthy, and do-it-yourself.

Jul 31, 2018
Being prepared for the future is called future proofing. Future proofing is not foolproof, but it is a serious step in the right direction. Leaders like Brian Donaldson understand that brands can be future-proofed by leveraging the best opportunities that may be available.

May 1, 2018
Is bigger better? Or, is smaller better? We are living either in an age of M&A or in an era of downsizing.

Feb 15, 2018
Hubris and losing track of core customer needs are paths leading to brand trouble. Behaving in these bad brand ways has a disastrous effect on the business culture, on employee pride, and on the heart and soul of the brand itself.

Jan 18, 2018
Brand loyalty for Millennials appears to be driven by “creative marketing efforts – such as personalized messages.” Again, this is how they grew up.

Nov 14, 2017
Brand Resuscitation: Do Sick Brands Need Private Equity EMT to Survive?

Sep 29, 2017
A powerful Corporate Brand reduces customer-perceived risk, allowing customers to feel better about buying products and services from its brands. This is one way that a Corporate Brand influences our purchase decisions.

Sep 19, 2017
Superior brand extensions are a great way to build brand loyalty. And brand loyalty generates profits. A superior brand extension gives current customers an additional reason and way to interact with the parent brand.

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