Darren Sadana - Biography

Darren Sadana is a 25-year veteran of the cellular communications industry, expanded his highly successful nationwide network of retail cellular service to include Choice Business Connections. Choice Business Connections provides IoT, M2M, Data, and Voice services for IoT and Solution Providers, via an enterprise-grade connectivity platform to support rapidly growing IoT solutions. He is deeply familiar with the needs, vulnerabilities and security of wireless-based infrastructures including connectivity within smart cities. Darren started the Cellular Plus retail brand in 1993 after receiving his master’s in Finance from Hofstra University. Today, his network has grown into a Master Agency for T-Mobile and Metro PCS, with more than 300 retail locations across the country. Choice Entities achieves in excess of 30,000 activations per month currently and continues to grow due to strategic partnerships and streamlined systems that Darren has implemented.

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