Tags: consumer | comfort | buying | climate | virus

Consumer Comfort Hits 10-Week Low as Virus Fears Spike

supermarket cart and a wooden arrow down on a white background. deterioration of consumer sentiment.
(Andrii Yalanskyi/Dreamstime)

Thursday, 05 March 2020 03:41 PM EST

Consumer confidence among Americans slid to a 10-week low as views of the buying climate dimmed amid mounting virus fears.

Bloomberg’s Consumer Comfort Index fell to 63 in the week ended March 1 from 63.5, data showed Thursday. The component tracking whether it’s a good time to spend sank to the lowest level since June while economic views were slightly weaker.

The buying climate index has slumped 6.8 points in the last five weeks, the steepest decline over a similar period since May 2015. While the coronavirus may be souring consumer attitudes about spending, the comfort reading for personal finances showed improvement despite the rout in U.S. stocks.

Other measures of sentiment remain elevated. The University of Michigan’s index posted its second-highest reading of the expansion in February, while the Conference Board’s rose to a six-month high.

Sentiment, which has been buoyant in recent months amid low unemployment, will be one metric that policy makers track as they weigh additional interest-rate cuts. The Federal Reserve’s emergency rate reduction this week may help underpin confidence as concern grows about the spread of the coronavirus.

© Copyright 2026 Bloomberg News. All rights reserved.


Economy
Consumer confidence among Americans slid to a 10-week low as views of the buying climate dimmed amid mounting virus fears.
consumer, comfort, buying, climate, virus
183
2020-41-05
Thursday, 05 March 2020 03:41 PM
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