Trading and investing platform eToro said Thursday it has partnered with Elon Musk-led Twitter to let users access real-time prices for cryptocurrencies, stocks and others assets.
The trading data will be available through Twitter's Cashtags feature, which was launched in 2012 and allows users to interact with content around an asset by inserting a dollar sign in front of the ticker.
Twitter users were earlier able to view real-time trading data from markets-charting platform TradingView, but only on some assets such as the S&P 500 index and shares of certain companies such as Tesla.
Now, they can click through to eToro's platform to see information about the asset, with an added option to invest.
Since acquiring Twitter for $44 billion in late October, Musk has brought about a series of changes to the microblogging website, including rolling out a subscription-based plan for verified users and executing mass layoffs.
Twitter already lets users see real-time trading data on index funds via TradingView, using Twitter's "cashtags" feature. Users find a ticker symbol, and then put a dollar sign in front of it in order to see the data.
Now Twitter will have a dedicated button, "view on eToro," to take users directly to that site.
"As we're grown over the past three years, we've seen more and more of our users interact on Twitter [and] educate themselves about the markets," Yoni Assia, eToro CEO, told CNBC.
One of eToro's most popular features is the ability to mimic others users' trading strategies. Founded in 2007, eToro now has 32 million registered users, Assia said.
"We are very excited about the intersection of finance and social media," said Assia, who has dubbed the new phenomenon "Fintwit," or financial twitter.
© 2026 Thomson/Reuters. All rights reserved.