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Priceline Group to Rename Itself Booking Holdings Inc.

Piotr Trojanowski | Dreamstime.com

Wednesday, 21 February 2018 09:36 AM EST

Online travel services company Priceline Group Inc. on Wednesday said it is changing its name to Booking Holdings Inc. to align with its larger business, Booking.com.

The unit has more than 1.5 million properties, the company said.

Booking Holdings which primarily consists of Booking.com, priceline.com, KAYAK, agoda.com, Rentalcars.com and OpenTable, will begin trading under the new ticker "BKNG.O" on Feb. 27.

The name change goes into effect immediately.

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