Google Inc said on Tuesday it acquired marketing start-up Wildfire to help the world's largest Internet search company expand further into social media.
Google paid about $250 million for the business, according to a person familiar with the deal. The source is not authorized to speak publicly about the transaction and requested anonymity.
Wildfire provides software that links to Facebook Inc , Twitter, LinkedIn Corp and other social networks, allowing customers to manage their online brand and presence. Wildfire's clients include Sony Corp and Amazon.com Inc.
The deal is the latest in a string of social media acquisitions by Internet and enterprise software companies.
Salesforce.com Inc snapped up Buddy Media in June for almost $700 million, and Oracle Corp has acquired several social media businesses this year, including Involver, Vitrue and Collective Intellect.
© 2026 Thomson/Reuters. All rights reserved.