Tags: Apple | iPhone | AirPods | Ukraine war and impact on supply chain

Apple to Cut iPhone, AirPods Output

iPhone
New iPhone 13s are displayed at an Apple store in Corte Madera, Calif. (Getty Images)

Monday, 28 March 2022 06:53 AM EDT

Apple Inc. is planning to lower iPhone and AirPod production due to a demand slowdown caused by the Ukraine crisis and rising inflation, the Nikkei newspaper reported on Monday, citing sources briefed on the matter.

The company plans to produce 20% fewer iPhone SEs -- or about 2 million to 3 million units -- next quarter than originally planned, the report said. It added that Apple has also reduced 2022 orders for AirPods by more than 10 million units.

Apple, whose shares were down about 2% in premarket trading, did not immediately respond to a Reuters request for comment.

The news of weaker demand mirrors forecasts from analysts who have warned that COVID-19 lockdowns in Chinese cities and a surge in inflation due to the Ukraine conflict could hurt smartphone demand this year.

Apple, in particular, faces challenges from the lack of a design upgrade for the latest SE and a $30 increase in its price from the 2020 model, analysts have said.

Ming-Chi Kuo at TF International Securities on Monday slashed his shipment estimate for iPhone SE this year to between 15 million and 20 million units, from 25 million to 30 million units previously.

"It looks very similar to the iPhone SE (2020), a second refurbishment of the iPhone 8, and it is even less likely to arouse consumer demand," Taiwan-based Isaiah Research analyst Eddie Han said, cutting his forecast sales for the model by 5 million units.

Apple is expected to launch a brand new iPhone lineup later this year, but analysts say it was too early to forecast any impact on the upcoming range.

© 2026 Thomson/Reuters. All rights reserved.


StreetTalk
Apple Inc. is planning to lower iPhone and AirPod production due to a demand slowdown caused by the Ukraine crisis and rising inflation, the Nikkei newspaper reported on Monday, citing sources briefed on the matter.
Apple, iPhone, AirPods, Ukraine war and impact on supply chain
268
2022-53-28
Monday, 28 March 2022 06:53 AM
Newsmax Media, Inc.

Sign up for Newsmax’s Daily Newsletter

Receive breaking news and original analysis - sent right to your inbox.

(Optional for Local News)
Privacy: We never share your email address.
Join the Newsmax Community
Read and Post Comments
Please review Community Guidelines before posting a comment.
 
Get Newsmax Text Alerts
TOP

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
MONEYNEWS.COM
© Newsmax Media, Inc.
All Rights Reserved
NEWSMAX.COM
MONEYNEWS.COM
© Newsmax Media, Inc.
All Rights Reserved