Alphabet Inc.'s Google on Wednesday launched Google TV, which would show content from streaming services including Netflix Inc. and Walt Disney Co.'s Disney+.

The tech giant also unveiled a new Chromecast streaming device that will now come with a remote control. It will cost $49.99 in the United States and will be available in other countries by the end of the year.

In addition, Google also introduced 5G-enabled phone Pixel 5, with a starting price of $699.

Earlier in August, Google launched its first 5G-enabled phone, Pixel 4a (5G), with a starting price of $499, and also introduced a non-5G version of 4a at $349, looking to broaden its appeal among budget-conscious customers.

While Google's lower-priced devices have been top sellers, its higher-priced phones have gained little traction versus those from industry leaders such as Samsung Electronics Co. and Apple because of limited marketing and stiff competition