Tags: Mcdonalds | weight | watchers | new | zealand

McDonald's, Weight Watchers Team in New Zealand

Wednesday, 03 March 2010 10:42 AM

Anti-obesity campaigners on Wednesday reacted with outrage at a decision by the slimming organisation Weight Watchers to sign a deal with fast-food giant McDonald's.

The deal, which was officially launched in New Zealand today, involves the placement of the Weight Watchers logo onto the packaging of three McDonald’s meals — Chicken McNuggets, Fillet-O-Fish and Sweet Chilli Seared Chicken Wrap.

Each of the specially approved McDonald’s meals — served with salad and water or a diet soft drink — is worth 6.5 points on the Weight Watchers programme, which assigns points to food items. It allows dieters to consume 18 to 40 points each day to achieve their goal weight.

As part of the deal, McDonald's will use the Weight Watchers logo on its menu boards and tray mats. In turn Weight Watchers will promote McDonald's to the millions of members on the company’s weight loss programme.

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Wednesday, 03 March 2010 10:42 AM
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