Tags: EU | Greece | Nurse | Advert

Greek Unions Protest against Ad's 'sexist' Image of Nurses

Tuesday, 07 June 2016 01:23 PM

ATHENS, Greece (AP) — Greek nursing unions are calling for a state health body to withdraw a video promoting blood donation, saying it presents nurses as adult film actresses.

The advert uses the slogan "Now you too can be a hero" and shows nurses with red high heels, miniskirts and visible cleavage drooling over a doctor who has just revived a patient. It ends with a man saving lives by donating blood.

Greece's state hospital workers' union denounced the video as "sexist" Tuesday, while the national nursing association described it as an insult to nurses.

A government gender equality body said the advert inhibits efforts to achieve gender equality.

The National Centre for Blood Donation said the video uses satire to make a serious point ahead of June 14 World Blood Donor Day.

© Copyright 2019 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

   
1Like our page
2Share
Europe
Greek nursing unions are calling for a state health body to withdraw a video promoting blood donation, saying it presents nurses as adult film actresses.The advert uses the slogan "Now you too can be a hero" and shows nurses with red high heels, miniskirts and visible...
EU,Greece,Nurse,Advert,
132
2016-23-07
Tuesday, 07 June 2016 01:23 PM
Newsmax Media, Inc.
 
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
© Newsmax Media, Inc.
All Rights Reserved