Tags: EU | France | Sexist Advertising

France Wants a Stop to Sexist Stereotypes in Advertising

Tuesday, 06 March 2018 08:37 AM

PARIS (AP) — Leading French advertisers and the country's broadcast watchdog are launching a nationwide campaign against sexist stereotypes in ads — from toy trucks marketed for boys to naked women selling vacuum cleaners.

They signed a charter Tuesday pledging to police advertising to abolish "sexist or sexualized stereotypes" of men, women, girls and boys.

Broadcasters and advertisers will submit a report on their efforts to fight sexism — and will face sanctions for any ads deemed "excessive."

Some people attending Paris Fashion Week worried the move could infringe on artistic freedom in France's influential fashion industry.

The charter comes amid a string of moves by President Emmanuel Macron's government in favor of women's rights. Signatories called the move part of the larger fight against violence and harassment of women.

© Copyright 2019 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

   
1Like our page
2Share
GlobalTalk
Leading French advertisers and the country's broadcast watchdog are launching a nationwide campaign against sexist stereotypes in ads - from toy trucks marketed for boys to naked women selling vacuum cleaners.They signed a charter Tuesday pledging to police advertising to...
EU,France,Sexist Advertising
127
2018-37-06
Tuesday, 06 March 2018 08:37 AM
Newsmax Media, Inc.
 
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
© Newsmax Media, Inc.
All Rights Reserved