Tags: Donald Trump | twitter | study

Study: Trump's Tweets Losing Their Effectiveness

graphic shows the twitter logo displayed on a phone with a computer screen in the background
(AP)

By    |   Monday, 27 May 2019 12:39 PM

President Donald Trump's Twitter interaction rate has tumbled steeply over his time in office, Axios reported over the weekend, indicating that the president’s strongest communication tool may be losing its effectiveness.

Trump's interaction rate is a measure of the impact given how much he tweets and how many people follow him by taking retweets and likes per tweet divided by the size of his following, according to CrowdTangle, which conducted the study.

This rate has fallen from 0.55 percent in the month Trump was elected to 0.32 percent in June 2017 and down to 0.16 percent this month through May 25.

Toronto Star Washington bureau chief Daniel Dale told Axios that Trump's lines of attack have been repeated so much that they don't shock anymore. Dale added that because norm-breaking tweets have become the new norm, he doesn't cover them as often, which means casual readers hear about them less.

It is also more difficult for any one tweet to stand out, because Trump has significantly increased his use of Twitter. During the first half year of his presidency, he averaged 157 tweets a month, but that number has soared to 284 per month in the past half year.

While the metric shows a sharp decline in the effectiveness of his tweets, Trump’s follower growth has increased 110 percent in the last half year compared to the first six months of his administration.

© 2020 Newsmax. All rights reserved.

   
1Like our page
2Share
Newsfront
President Donald Trump's Twitter interaction rate has tumbled steeply over his time in office, Axios reported over the weekend, indicating that the president’s strongest communication tool may be losing its effectiveness.
twitter, study
233
2019-39-27
Monday, 27 May 2019 12:39 PM
Newsmax Media, Inc.
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
America's News Page
© Newsmax Media, Inc.
All Rights Reserved