Tags: Trump | Coverage | Media

NYT: Trump Gets More Coverage Than Next 1K Famous People Combined

Image: NYT: Trump Gets More Coverage Than Next 1K Famous People Combined

(AP)

By    |   Wednesday, 22 Feb 2017 11:23 AM

President Donald Trump in January amassed $100 million more in coverage than the next 1,000 famous people in the world combined, according to analysis in The New York Times.

The Times, citing independent metrics that tracks "earned media," or coverage that isn't paid advertising, found that Trump received $817 million in coverage in January — a record amount.

The next 1,000 famous people in the world — including Hillary Clinton, Tom Brady, Kim Kardashian — earned a combined $721 million in coverage.

Trump is on track to eclipse his own record in February, the Times reported.

"From a media perspective, it's pretty clear — the sheer volume, and the sheer amount of consumption, and all the new channels that are available today show that he's off the charts," mediaQuant chief analytics officer Paul Senatori, whose company tracks earned media metrics, told the Times.

By comparison, former President Barck Obama's monthly earned media ranged from $200 million to $500 million per month over the last 4 years of his presidency, the Times reported.

Hillary Clinton's highest recorded month was last July — $430 million, the Times reported.

"Every new story prompts outrage, which puts the stories higher in your feed, which prompts more coverage, which encourages more talk, and on and on," Farhad Manjoo wrote for the Times.

"We saw this effect before Mr. Trump came on the scene — it's why you know about Cecil the lion and Harambe the gorilla — but he has accelerated the trend. He is the Harambe of politics, the undisputed king of all media," Manjoo wrote.

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President Donald Trump in January amassed $100 million more in coverage than the next 1,000 famous people in the world combined, according to analysis in The New York Times.
Trump, Coverage, Media
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2017-23-22
Wednesday, 22 Feb 2017 11:23 AM
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