Stay-at-home orders around the country have turned into a rating success for Food Network and HGTV, according to Associated Press.
During the same time last month, ratings at The Food Network have climbed by 25% while HGTV rose by 22%, according to the Nielsen company.
“People are gravitating to our networks and talent because we provide more than entertainment right now,” Finch said.
Each network has shifted its programming to accommodate the stay-at-home audience. The Food Network’s Guy Fieri, for example, has switched from cooking his own dishes to eating takeout at his favorite restaurants. HGTV is working on a show that leaves new devices on people's doorways, then has design experts critique how the family made use of them, according to Kathleen Finch, chief lifestyle brand officer for the Discovery-owned networks.
HGTV also featured shows with multiple celebrity guest stars, including those with Brad Pitt and Melissa McCarthy helping people they know improve their living situations. The network is also working on a show with comics watching and making jokes about episodes of "Househunters."
TLC, on the other hand, milking one of its proven hit shows, "90-Day Fiance." The show has shouldered the burden of the network's rating success, helping TLC to a 47% bump in April in ratings from last year.
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