Tags: snortable | chocolate | powder | stores

Snortable Chocolate Powder Hits Store Shelves

Snortable Chocolate Powder Hits Store Shelves
Chocolate (AP)

By    |   Tuesday, 04 July 2017 08:21 PM

Chocoholics have a new route to bliss — up the nose.

Coko Loko, a snortable chocolate powder that mixes cacao with the ingredients commonly found in energy drinks – gingko bilboa, taurine and guarana – went on sale last month as a legal, drug-free way to an energy buzz, the Denver Post reported.

The effects last about 30 minutes to an hour, and are "almost like an energy-drink feeling, like you're euphoric but also motivated to get things done," creator Nick Anderson told the Denver Post.

Anderson, the 29-year-old entrepreneur behind Legal Lean, says he heard about a "chocolate-snorting trend" in Europe a few months ago, ordered a sample and gave it try.

"At first, I was like, 'Is this a hoax?,'" he told the newspaper. "And then I tried it and it was like, OK, this is the future right here."

He said he invested $10,000 into creating his own "raw cacao snuff." It took about 10 tries over two months to come up with the mixture, which was created by an Orlando, Fla.-based supplement company.

The New York Post reported medical professionals have long been concerned about the negative health effects from the powder's other ingredients. Taurine and guarana have been shown to increase blood pressure and cause heart palpitations, and doctors fear the negative side effects can compound when being inserted directly into the nasal cavity, the New York Post reported.

"There are a few obvious concerns," Dr. Andrew Lane, director of the Johns Hopkins Sinus Center, told the Denver Post.

"First, it's not clear how much of each ingredient would be absorbed into the nasal mucus membranes. And, well, putting solid material into your nose – you could imagine it getting stuck in there, or the chocolate mixing with your mucus to create a paste that could block your sinuses."

A spokesman for the Food and Drug Administration said it had not decided whether, or how, the agency would regulate the product.

Tins of Coko Loko are available in stores and online for $24.99 and have become popular in Houston and Atlanta, the Denver Post reported.

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Chocoholics have a new route to bliss — up the nose.
snortable, chocolate, powder, stores
Tuesday, 04 July 2017 08:21 PM
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