A South Florida-based realtor for New York City luxury real estate company Corcoran has been fired for using a photo of an NYPD van in flames as an advertisement, reports The Real Deal.
Joseph Swedroe sent the image in an email with the subject line, “Looking for Change?”
The content of the email shows an NYPD van in flames with text asking potential buyers whether they wanted to live in “chaos or comfort.”
“It’s no secret that New York has been the scene of riots and vandalism and that South Florida is a much quieter and calmer place,” he said, according to The Real Deal.
“It was just a marketing piece to get attention,” he said. “If people are going to move, let them come and contact me if they’re coming to South Florida.”
A spokesperson for Corcoran told the site it has “zero tolerance for this behavior” and said the firm “categorically rejects racist and fear-based rhetoric in any form.”
Corcoran president and CEO Pam Liebman called it “highly offensive and inappropriate” in an email to agents.
The van was set on fire on May 30 in Fort Greene Park during protests over George Floyd’s death.
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