The New York Times is paying top dollar for commercial time during Sunday's Academy Award as it kicks off an ad campaign centered around the newspaper's pursuit of "The Truth," Politico is reporting.
Politico noted it is the paper's first brand campaign in a decade. It said Times executives believe it is the first time the paper has advertised during such a popular TV event.
A 30-second TV spot could run as much as $2.5 million, Broadcasting and Cable Magazine estimated.
The Times is also taking out a national television and digital buy, while setting up billboards in Los Angeles, Washington, New York, according to the website.
"We think it's a unique opportunity to get people to think about where it comes from and how it's made, to get people to understand the craft of quality journalism and why quality journalism matters," said Meredith Kopit Levien, the Times' executive vice president and chief revenue officer.
President Donald Trump has targeted the Times more than any other print publication and called it fake news, The Hill noted.
© 2021 Newsmax. All rights reserved.