Tags: Joe Concha | Fox News | most-trusted

Joe Concha: 'Distrust' of Media the Reason Fox Is Most Trusted

Thursday, 12 Mar 2015 01:29 PM

Media expert Joe Concha says that the "general distrust in the rest of the media" is  one of the primary reasons why Fox News has been voted as having the most-trusted network and cable news coverage.

A new national Quinnipiac University Poll shows that 29 percent overall named Fox as their most trusted network, followed by CNN with 22 percent, NBC and CBS with 10 percent each, 8 percent for ABC and 7 percent for MSNBC.

Concha, who writes for media watchdog Mediaite.com and is the host of Newsmax TV's "The Daily Wrap," says that the news shows for the big three networks and cable channels are hurt by their constant turnover of staff.

"What is a major component for building trust? Answer: Time. Now CNN has 16 years more time on the air than Fox News, but that's not the kind of time being referred to," writes Concha on Mediaite.com.

"Instead, the focus here is on the amount of time its network talent (anchors, hosts, personalities, pundits) has been on the air, and the role that plays in Fox building trust with its viewers.

"The stories and narratives change every day, of course. But when looking at the other networks, and this includes those listed in the Quinnapiac poll…you know what doesn't plague Fox News? Turnover."

Concha also credits "loyalty" as another reason for the most-trusted label, saying it is "the one thing Fox News owns more than any other network."

He wrote: "One of the primary reasons Fox earns the trust marks it does is because of general distrust in the rest of the media.

"The whole ballgame has been a steep downhill slope since the good old days of 1974, when Gallup found an incredible three in four Americans trusted the media. That number is down almost 35 points now, with opinion journalism disguised as straight news sparking said mistrust."

He continued: "Despite being well out in front of CNN and MSNBC for well over a decade, Fox somehow manages to portray itself as the underdog via an Us vs. Them mentality.

"It's core audience seemingly feels obligated to march along in the fight. Instead of familiarity of the many longtime hosts breeding contempt, it breeds a bond that can be found only in a few other places."

Concha concluded by saying: "Trust is a product of familiarity and time. Fox executes well, yes. Fox offers an alternative, sure. But the one thing it has going for itself is one aspect rarely discussed: All the big players on the air simply don't leave, nor seem to be inclined to."

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Media expert Joe Concha says that the "general distrust in the rest of the media" is one of the primary reasons why Fox News has been voted as having the most-trusted network and cable news coverage.
Joe Concha, Fox News, most-trusted
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2015-29-12
Thursday, 12 Mar 2015 01:29 PM
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