Tags: facebook | tweaks | race | based | ad | policy

Facebook Tweaks Race-Based Ad Targeting Policy

Image: Facebook Tweaks Race-Based Ad Targeting Policy

(AP)

Friday, 11 Nov 2016 07:07 PM

Facebook says it will no longer allow advertisers to use ethnicity as a filter when it comes to targeting or hiding ads offering housing, employment or credit.

The changes come after ProPublica reported that , besides hobbies and interests, advertisers could exclude specific races from seeing their ads. This could be illegal in some circumstances, such as with housing ads.

Although Facebook doesn't actually ask users their race, the service can make a pretty good guess based on other information users share.

On Friday, Facebook said discriminatory ads have "no place" on the site. Rather, it says the filters are designed for reaching "multicultural audiences with more relevant advertising." Race and ethnicity filters will still be allowed for ads that aren't about housing, employment or credit.

© Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

   
1Like our page
2Share
US
Facebook says it will no longer allow advertisers to use ethnicity as a filter when it comes to targeting or hiding ads offering housing, employment or credit.The changes come after ProPublica reported that , besides hobbies and interests, advertisers could exclude specific...
facebook, tweaks, race, based, ad, policy
126
2016-07-11
Friday, 11 Nov 2016 07:07 PM
Newsmax Inc.
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
America's News Page
© Newsmax Media, Inc.
All Rights Reserved