Tags: cbs | superbowl | ad | nationalanthem

CBS Rejects Veteran Apparel Company's Ad

Outside Atlanta's Mercedes-Benz stadium before Super Bowl LIII (Angela Weiss/Getty Images)

By    |   Sunday, 03 February 2019 02:52 PM

CBS, the network broadcasting the NFL's Super Bowl on Sunday, rejected an ad from a U.S. veteran owned and operated company, Nine Line Apparel, which dared to take a shot at social injustice champion Colin Kaepernick.

"Don't ask if your loyalty is crazy, ask if your loyalty is crazy enough," the 45-second ad begins on a YouTube posted headlined "Our Super Bowl Ad Got Rejected."

Nike, a world leader in sports apparel, had used Kaepernick in an ad that ended: "So don't ask if your dreams are crazy. Ask if they are crazy enough."

Despite annual revenues of $25 million, CBS was "not satisfied" the company could pay for the ad – although a Nine Line spokesperson said the rejection was based on content and not coin, the Washington Examiner reported.

"CBS's purported reason for rejecting a Super Bowl commercial that extols patriotism is totally out of bounds," Nine Line Apparel CEO Tyler Merritt said, per the Examiner. "Let's call this what it is: a blatant attempt to censor a message that their politically correct executives find offensive.

"We urge Americans who believe it's important to show respect for our flag and national anthem to join us in calling out this offensive bias. It's time to give a penalty flag to CBS."

The company took a jab at the NFL and Nike's Kaepernick ad, instead promoting a "pro-flag 'Just Stand' . . . pro-America, pro-police, pro-military" ad, former NYPD Commissioner Bernard Kerik tweeted Sunday.

"Some people think you're crazy for being loyal, defending the Constitution, standing for the flag – then I guess I'm crazy," Benghazi survivor U.S. Marine Mark Geist narrates in the Nine Line Apparel ad.

"For those who kneel, they fail to understand that they can kneel, that they can protest, that they can despise what I stand for, even hate the truth that I speak, but they can only do that because I am crazy enough."

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CBS, the network broadcasting the NFL's Super Bowl on Sunday, rejected an ad from a U.S. veteran owned and operated company, Nine Line Apparel, which dared to take a shot at social injustice champion Colin Kaepernick.
cbs, superbowl, ad, nationalanthem
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2019-52-03
Sunday, 03 February 2019 02:52 PM
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