Zerotie Announces Line of Hands-Free, Self-Lacing Shoes

Zerotie announced a new line of hands-free, self-lacing shoes for men, women and children.

Its patented system eliminates the need to bend down to tie and untie shoes. To wear the shoe, the foot is placed in the shoe and the foot is drawn back to activate the “tying” mechanism. To loosen the laces, a small lever on the back of the shoe is pressed down with the foot.

The shoe was invented by Greg Johnson after watching his mother struggle with bending down to tie her shoes due to her severe arthritis.

“While the idea came from someone who couldn’t physically tie their shoes, we realized we were on to something when we tested it with kids who said they wore them every day and didn’t want to give them back,” said Victoria Staten, Zerotie brand manager.

“This shoe presents a tremendous benefit to so many different types of consumers,” said Evan Cagner, CEO of Synclaire Brands. “…our technology works great for people who need to tighten and loosen their shoes constantly, and those who take their shoes on and off many times a day: health care professionals, frequent air travelers, triathletes, runners, home services workers, the elderly and disabled, and people with special needs.”

Forrest Brown, vice president of sales, said the company received a call from a man who wore a pair of Zeroties to run a marathon and said he would never run in any other shoe again.

Available Aug. 1 and starting at $120 for adults and $70 for children, the shoes will be sold at independent retailers nationwide and online at www.zerotie.com.