T-Mobile edged out Verizon in a new survey of customer satisfaction, but customers are reportedly the most happy when they skip the big four wireless phone carriers altogether.
Market Force Information polled 8,600 wireless customers, asking them to rate their satisfaction with their primary wireless carrier and its services, as well as their likelihood to refer that brand to others. The answers were compiled into a Composite Loyalty Index, Market Force said in a news release.
T-Mobile came out on top with a score of 38.4 percent, followed closely by Verizon at 38 percent. AT&T and Sprint rated 33.8 percent and 28.1 percent, respectively.
Among non-contract brands — many of which are owned by the major carriers — the scores were higher.
Consumer Cellular came out on top with a score of 70 percent followed by Cricket at 60 percent, StraightTalk at 56 percent, and Metro PCS at 47 percent.
"We were intrigued to find that, for the most part, consumers are more delighted with non-contract wireless providers than with traditional, full-service carriers," said Market Force Chief Strategy Officer Cheryl Flink, according to The Motley Fool. "This could be attributed to the fact that wireless users believe non-contract carriers provide a better perceived value to their customers based on factors like price, coverage, and flexibility to change plans."
The Fool noted that AT&T owns Cricket and that Consumer Cellular operates on its network. T-Mobile owns Metro PCS, and Sprint owns Boost Mobile, which came in at No. 5 with a score of 46 percent.
In addition to winning the customer satisfaction survey, T-Mobile also made headlines this week after a promotion with Domino's Pizza overwhelmed the restaurant chain, The Seattle Times reported.
The company offered a free movie rental, Wendy’s frosty, and a Domino’s Pizza to customers who downloaded the company’s app. Domino's stores saw three to four times their usual demand during the Tuesday promotion.
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