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Weekend Box Office Disaster: Films Make Less Than $65M

Weekend Box Office Disaster: Films Make Less Than $65M

Samuel L. Jackson stars as Darius Kincaid in "The Hitman's Bodyguard." (Jack English/Lionsgate)

By    |   Monday, 28 August 2017 08:06 AM

The weekend movie box office was a disaster with the current released films expected to make less than $65 million, Hollywood's lowest total in more than 15 years.

The "Hitman's Bodyguard" will top all movies again, taking in $10.1 million at 3,377 theaters this weekend while "Annabelle: Creation" came in second at $7.4 million in 3,565 movie spots, Variety reported.

The animated movie "Leap!" came in third place, making $5 million overall, according to studio estimates Sunday, USA Today reported.

"It's a tough weekend out there in the marketplace when a $5 million movie is ranked third," Laurent Ouaknine, distribution head at The Weinstein Company, which produced "Leap," told Variety. "On our side, we have a film that audiences love."

Some pointed to the weekend as just a continuing of a brutal summer for Hollywood filmmakers.

"It's a black eye for Hollywood, but not a knock-out punch," Paul Dergarabedian, senior media analyst for comScore, told USA Today. "Make no mistake about it, there was little foot traffic in theaters this weekend."

So where did the movie-going public go?

Some opted for the Floyd Mayweather Jr.-Conor McGregor fight, which grossed $2.6 million at 532 movie theaters through Fathom Events, not including pay per view tallies at home, Deadline.com reported. Mayweather won the bout in a TKO in the 10th round.

USA Today reported that was good enough to beat "Birth of the Dragon," a Bruce Lee homage movie, which came in eighth place at the box office with a $2.5 million draw and Sony's "All Saints," which attracted $1.6 million in receipts.

The newspaper said that Warner Bros. tried to take advantage of the lackluster movie season by re-releasing "Wonder Woman," one of the summer's biggest hits, and it made $1.7 million.

Variety suggested that Hurricane Harvey, which ravaged the Texas Gulf Coast this weekend, had some effect, but USA Today said it had minimal impact on nationwide movie grosses.

The weekend leaves summer movies more than 14 percent behind last year's summer – which was helped by the hit "Suicide Squad," and 5.7 percent behind 2016 overall, according to ComScore stats, Variety reported.

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The weekend movie box office was a disaster with the current released films expected to make less than $65 million, Hollywood's lowest total in more than 15 years.
weekend, box office, disaster, sales
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2017-06-28
Monday, 28 August 2017 08:06 AM
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