Experts at several tech blogs give a nod to Instagram's new video sharing service over Twitter's Vine, but only time will tell which micro-video platform will win over users.
Instagram, which is owned by Facebook, announced Thursday the release of its new video capturing and sharing service. The service can play up to 15-second snippets of video (compared to Vine's 6 seconds), re-record snippets and has 13 video filters.
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In a head-to-head comparison with Vine, Jaymar Cabebe of CNET scores a decisive win for Instagram
. Cabebe gave Instagram the nod for video shooting and sharing while giving Vine the thumps up for timeline and video discover.
"Sure, each app won two categories apiece, but the reality is that Instagram dominated its categories," Cabebe said on CNET. "And to be frank, those categories that Instagram won in (shooting and sharing) are significantly more important. With Instagram's video filters, longer time limit, exposure tool, and image stabilizer, Vine is going to have to seriously step up its game if it hopes to continue to increase its user base."
Mashable's Stephanie Buck said Instagram has six features that lift it above Vine
: clip editing, cover frames (allowing users to pick the still image displayed while the video isn't playing), filters, tap to focus technology, image stability and better vision beyond video frame. Buck called the cover frames one of Instagram's best tools.
"Instagram encourages users to select a 'cover frame,' which is basically a splash photo that appears in-feed as a preview to your video," Buck said on Mashable. "This is one of the smartest decisions Instagram could make.
"When Instagram users have their choice of cover photo, it ensures they put their best feet forward," she continued. "Without the option to set a splash image, Vine simply plays videos from their first frames. Often, those aren't the most flattering or attention-grabbing of images."
Jordan Crook of Tech Crunch said Vine has a loyal audience
and its brevity and looping features (the 6 seconds of video play repeatedly, continuously) encouraging more creativity. Crook added though Instagram and its new features will certainly get looks from Vine's users, even if just out curiosity.
"Vine already has a solid user base of video-sharing addicts," Crook said on TechCrunch. "They craved snackable video-sharing before an app like Instagram could give it to them. ... That said, Instagram video will surely slow Vine’s growth to an extent. Instagram built a video-sharing product for the masses."
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