Tags: verizon | changes | data | plans

Verizon Changes Data Plans: $5 to $10 More, but 1-2 More GBs

Image: Verizon Changes Data Plans: $5 to $10 More, but 1-2 More GBs
 (Verizon-related promotional material)

By    |   Thursday, 07 Jul 2016 07:45 AM

Verizon changes to data plans revealed on Wednesday mean customers will pay about $5 to $10 more per month but will get a bunch more data, reported USA Today.

Verizon Wireless, which has been trying to defend itself from lower-cost competitors such as T-Mobile and Sprint, is betting that its customers will accept the higher prices for beefed up data.

According to Verizon, the cost of its small plan will increase from $30 per month to $35 per month, but those customers will get their data doubled, from one gigabyte, or GB, to 2 GBs. The cost of its medium plan will increase from $45 to $50, but those customers will get an extra GB of data, from 3 GB to 4 GB.

Verizon's large plan jumps in price by $10, from $60 to $70, but customers will get two gigabytes more data, from 6 GB to 8 GB. The company's X-Large plan goes up from $80 to $90 in cost and from 12 GB to 16 GB in data. The XX-Large plan tops out at $110, from $100, but offers six gigabytes more data, from 18 GB to 24 GB.

Verizon said it also added a new app that will allow customers to access all of the company's new plans.

"The phone in your pocket gives you access and control to everything in your life," said Diego Scotti, Verizon's chief marketing director. "Now you'll use your phone to control your wireless experience itself.

"… By uniting America's best network with the new Verizon Plan and the new My Verizon app, we are delivering the most simple, straightforward mobile-first experience which we believe will give customers what they've told us they want: more simplicity and control right in the palms of their hands."

Mark Rogowsky, a writer with Forbes, said that while competition was one of the drivers for Verizon's new plans, customer needs factored into the equation as well.

"But (Verizon) also did it to reflect the growing data demands of customers," said Rogowsky. "The company claims that in 2013, the average smartphone user was at about 1 GB monthly and that’s increased to 2.7 GB as of April 2016."

"If the trend continues, by the end of the decade many will be nearing 5 GB per month. Don't be surprised to see Verizon offer more data again in a few years, perhaps with another $10/month price boost. In the meantime, enjoy at least 30 percent more data for your extra $5-10."

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Verizon changes to data plans revealed on Wednesday mean customers will pay about $5 more per month but will get a bunch more data.
verizon, changes, data, plans
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2016-45-07
Thursday, 07 Jul 2016 07:45 AM
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