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Vegas Golden Knights Denied Trademark for NHL Team Name

Image: Vegas Golden Knights Denied Trademark for NHL Team Name

Las Vegas celebrating its new NHL franchise. (AP Photo/John Locher)
 

By    |   Friday, 09 Dec 2016 08:45 AM

The Vegas Golden Knights hockey team is in the penalty box even before its first game now that its trademark application has been denied by the U.S. Patent and Trademark office because the name was already taken.

The NHL expansion team was already selling team merchandise with the name on it, noted the Wall Street Journal.

The trademark office said the name could be confused with the Golden Knights of The College of St. Rose in Albany, New York.

The hockey team name was already getting flak from the U.S. Army whose parachute team is also called the Golden Knights – and have been since the 1960s, reported the Fayetteville Observer. Based in Fort Bragg, North Carolina, the team participates in thousands of shows across the country annually.

"We are currently reviewing the trademark office's letter and will prepare a detailed response demonstrating why we continue strongly to believe the Vegas Golden Knights mark should be registered in co-existence with the college registration, just as a number of other nicknames currently co-exist in professional and college sports (particularly where there is no overlap as to the sport for which the nickname is being used)," said National Hockey League deputy commissioner Bill Daly on Thursday.

"We consider this a routine matter and it is not our intention to reconsider the name or logo of this franchise. We fully intend to proceed as originally planned, relying on our common law trademark rights as well as our state trademark registrations while we work through the process of addressing the question raised in the federal applications," Daly's statement continued.

The patent office noted, though, that the similarities been the new NHL team, which is set to play next season, and the college were many, said The Associated Press.

"The nature of the applicant's and registrant's services is similar; both offer sports entertainment of a kind available in the same venues, broadcast on television, and are generally available to the same class of consumers," said the trademark office, per the AP. "Accordingly, the examining attorney concludes that there is a likelihood of confusion between the applicant's and registrant's marks."

Lisa Thomson, chief of staff to The College of St. Rose president, told the Las Vegas Review-Journal that she doesn't think the issue is over, but was confident in the school's position.

"It is our team, our nickname, our logo, and we love it," said Thomson. "I guess we will see what happens. It's the beginning. For us, this is a process and not a project. To use a sports phrase, it's the first inning. We never heard from the (Las Vegas) franchise about this. Anything is possible, I assume. It's Day 1, but I know where the Golden Knights are."

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The Vegas Golden Knights hockey team is in the penalty box even before its first game now that its trademark application has been denied by the U.S. Patent and Trademark office because the name was already taken.
vegas, golden knights, denied, trademark
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2016-45-09
Friday, 09 Dec 2016 08:45 AM
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