Tags: urban outfitters | top | vinyl | seller | records

Urban Outfitters Top Vinyl Seller: Records Flying Off Shelves, Exec Says

Image: Urban Outfitters Top Vinyl Seller: Records Flying Off Shelves, Exec Says
In this file photo from London, young people look through vinyl records. (Andrew Cowie/AFP/Getty Images)

By    |   Thursday, 25 Sep 2014 03:07 PM

Urban Outfitters, known for targeting hip, young shoppers, is the top seller of vinyl records in the world, the company’s leader told industry analysts Wednesday.

Calvin Hollinger, Urban Outfitters; chief administrative officer, told analysts that the company works with about 100 vendors to sell vinyl albums online.

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“Music is very, very important to the Urban customer … in fact, we are the world’s number one vinyl seller,” Hollinger said, although he didn’t offer sales numbers, according to Forbes.

“But it would be an impressive feat if the often-offensive clothing retailer is indeed outselling Amazon when it comes to LPs,” Forbes contributor Hugh McIntyre wrote. “To be fair, there isn’t a lot of competition, as not many chains carry vinyl. In 2012, independent record stores were collectively responsible for 64% of all vinyl sales in the United States.”

The "offensive" comment from McIntyre referred to, most recently, criticism blasted at the company this month when it put a Kent State University sweatshirt on sale that had fake bloodstains on it, which many took as reference to the 1970s school shooting there. But the company has come under fire many times; The Week listed 12 more of Urban Outfitters' most egregious offenses.

Vinyl record sales have shot up in the past few years, with many younger people buying the old-fashioned-but-cool-again albums.

Nielsen SoundScan said vinyl record sales increased in the first half of 2011 for the first time since 2004, and the trend continued from there.

BuzzFeed said 6.1 million vinyl albums sold last year, the highest since 1991, and apparently sales might go even higher this year.

The idea that people are opting for the old-school music format is evidenced in comments online:





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Urban Outfitters, known for targeting hip, young shoppers, is the top seller of vinyl records in the world, the company's leader told industry analysts Wednesday.
urban outfitters, top, vinyl, seller, records
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2014-07-25
Thursday, 25 Sep 2014 03:07 PM
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