Tags: unicorn | frappuccino | lawsuit | starbucks

Unicorn Frappuccino Lawsuit Filed Against Starbucks

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By    |   Friday, 05 May 2017 01:25 PM

A small New York City café has filed a lawsuit against Starbucks over its Unicorn Frappuccino, accusing the coffee giant of trademark infringement, claiming that its Unicorn coffee "overshadows the smaller company’s health-conscious ‘Unicorn Latte.’"

End Brooklyn, the café that filed the lawsuit Wednesday, began selling their Unicorn Latte in December of last year, according to USA Today. They applied for a trademark for the latte in January, which is still pending.

Starbucks unveiled the "color-changing" Unicorn Frappuccino last month for a limited time only. It’s no longer being sold.

The comparison between both unicorn drinks quickly became a topic of discussion across social media, despite the drinks containing different ingredients.


The Unicorn Latte contains "dates, ginger root, cashews," and is "blended with ‘healthy’ dried maca root, vanilla bean, and blue-green algae," USA Today noted, adding that the Unicorn Frappuccino is "made from milk and artificial sweeteners."

"The size of and scope of Starbucks’ product launch was designed so that the Unicorn Frappuccino would eclipse the Unicorn Latte in the market," the lawsuit states, according to USA Today. "In addition to having a highly similar name, Starbucks’ Unicorn Frappuccino shares visual similarities to the Unicorn Latte in that both were brightly colored and featured the colors pink and blue prominently."

According to the Williamsburg Patch, the End’s latte was such a success that it quickly had its own hashtag on Twitter -- #UnicornLatte.

The café said that sales for the acclaimed latte has contributed to 25 percent of its income so far this year.

The lawsuit claims that when Starbucks came out with its Unicorn Frappuccino, it overshadowed the Unicorn Latte hashtag and also stole the color idea.

From there, the large Starbucks drink appeared to become the "dominant" of the two, according to the Business Insider.

"This widespread confusion was made worse by the derision and ridicule that Starbucks’ Unicorn Frappuccino encountered upon launch," the lawsuit reads, according to the Business Insider. "For example, People magazine broadly proclaimed that Katy Perry, a world-renowned recording artist and marketing icon, ‘Spits Out Starbucks’ Unicorn Frappuccino After One Sip.’"

Starbucks denied the lawsuit's claims.

"We are aware of the claims and believe they are without merit," a company rep told the Business Insider. "The Starbucks Unicorn Frappuccino blended beverage was inspired by the fun, spirited and colorful unicorn-themed food and drinks that have been trending in social media."

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A small New York City café has filed a lawsuit against Starbucks over its Unicorn Frappuccino, accusing the coffee giant of trademark infringement, claiming that its Unicorn coffee "overshadows the smaller company's health-conscious 'Unicorn Latte.'"
unicorn, frappuccino, lawsuit, starbucks
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2017-25-05
Friday, 05 May 2017 01:25 PM
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