Tags: uber | magazine | momentum | drivers | partners

Uber Magazine Premiers: Publication Attempts to Bring Drivers Together

By    |   Tuesday, 03 Mar 2015 08:35 AM

Uber has unveiled a quarterly magazine, which targets the company's 150,000 drivers as a way to possibly smooth over tensions within its workforce that has been grumbling about fare cuts, employee benefits, tipping policies, and workplace safety.

The first issue of Momentum was distributed in New York, Boston, Chicago, and San Francisco, and in the states of Ohio and Oklahoma, according to Fast Company.

"It remains to be seen whether the magazine will touch on some of the more controversial topics related to ridesharing and being a driver for Uber specifically — though it seems unlikely," Fast Company reported. "As the so-called sharing economy has exploded, so too have the legal ambiguities and uncomfortable realities of this more distributed, app-fueled brand of capitalism."

"From the looks of the first issue's cover, Momentum is geared heavily toward shining a savory spotlight on established 'partners' (Uber's parlance for 'drivers') and doling out tips on how to make the most of the Uber experience."

Wired.com reported that the first issue, which rolled out Monday, featured a story on staying healthy while driving, news on Uber's regulatory victories in areas of service, and tips on where to find bathrooms while on the road.

"The publication plays a curious role given Uber’s unusual relationship with its 150,000 drivers," Wired noted. "It's part employee handbook — except, of course, Uber drivers are not Uber employees. And it's part marketing, because just as Uber has to convince passengers it's the best app for getting a ride, it has to convince drivers it's the best app for giving one. To keep the rides coming, Uber has to keep drivers happy."

Officially, Uber told Business Insider that it wants to use the magazine to improve its connection with the face of its company – its drivers — along with giving them tips to improve their experience with Uber.

Ryan Graves, Uber's founding member and head of global operations, wrote in the magazine that "2014 was a monumental year: We expanded to 210 new cities, averaging a new launch every two days. We entered many new international markets and now serve 64 percent of the U.S. population. None of it would have been possible without your partnership."

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Uber has unveiled a quarterly magazine, which targets the company's 150,000 drivers as a way to possibly smooth over tensions within its workforce that has been grumbling about fare cuts, employee benefits, tipping policies, and workplace safety.
uber, magazine, momentum, drivers, partners
366
2015-35-03
Tuesday, 03 Mar 2015 08:35 AM
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