Tags: trix | cereal | colors | internet | hates

Trix Cuts Artificial Colors But Internet Hates More Muted Palette

By    |   Wednesday, 24 May 2017 05:28 PM

Trix colors are now fewer and more muted after the cereal was updated to take out all artificial colors and flavors, and the internet isn't happy about it. 

The new Trix formulation has more purple and yellow and is missing red and blue. As part of General Mills’ pledge to make all of its cereals free from artificial ingredients by the end of 2017, fruit and vegetable juices will now be used for flavor and spice extracts for color. The cereal also has no high fructose corn syrup.

Many parents have become more health conscious in recent years and are staying away from products with artificial ingredients, especially dyes like Red 40 and Yellow 6, Fox News noted.

Changes also were made to Reese’s Puffs, Cocoa Puffs, Golden Grahams, and several varieties of Cheerios. In recent years, General Mills made changes to its cereals to have less added sugar and more whole grains.

Cereal consumption is on the decline, Fox News reported, and annual U.S. retail sales have dipped lower for the first time in a decade. General Mills has attempted to meet these challenges by changing some of its products, including cereals, to have a broader appeal.

Food Business News reported sales of the new Trix cereal in test markets exceeded expectations. “We got the taste right, and it’s fun enough for kids, even without the blue and green,” said General Mills Technology Director Dr. Erika B. Smith, according to the website.

The company also cut costs and put more new products in its Nature Valley line, as well as cutt sugar by 25 percent in its Yoplait original yogurts.

Twitter fans were very divided about the color change, with some appreciating the removal of artificial colors, and other upset about losing the brighter colors of the original.

© 2017 Newsmax. All rights reserved.

   
1Like our page
2Share
TheWire
Trix colors are now fewer and more muted after the cereal was updated to take out all artificial colors and flavors, and the internet isn't happy about it.
trix, cereal, colors, internet, hates
442
2017-28-24
Wednesday, 24 May 2017 05:28 PM
Newsmax Inc.
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
America's News Page
Β© Newsmax Media, Inc.
All Rights Reserved