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Trix Artificial Colors, Flavors Return After Customer Complaints

Image: Trix Artificial Colors, Flavors Return After Customer Complaints

Boxes of General Mills brand cereals are displayed at Scotty's Market on Sept. 20, 2017, in San Rafael, California. (Justin Sullivan/Getty Images)

By    |   Friday, 22 September 2017 03:40 PM

General Mills is bringing back artificial flavors and colors to its Trix cereal in October after customer complaints about the muted colors and fruit-and-spice flavors that made up the all-natural version of the product.

In early 2016, Trix changed its recipe, using radishes, purple carrots, and turmeric to create the colors rather than Red 40, Blue 1, and Yellow 6. The move was part of a pledge to remove artificial ingredients from most of its signature kids’ cereals and helped boost sales by 6 percent that year.

However, while many parents were glad to feed their kids the new, natural version of Trix, General Mills said it was deluged with phone calls, emails, and social media posts from consumers who wanted the old recipe back.

Apparently, consumers “don’t all want one thing,” company spokesman Mike Siemienas said, The Wall Street Journal reported.

The all-natural Trix will still be available under the name “No, No, No” Trix for those who want it, CNN Money reported.

Reese’s Puffs, Golden Grahams, and several varieties of Cheerios have removed artificial ingredients, but it seems Trix was the most affected by the change.

General Mills has struggled to grow its sales over the past few years, and the latest quarterly earnings were down 4 percent, CNN Money reported. Kellogg's also is reporting lower sales for its “morning foods,” including cereals and Pop-Tarts, this year.

Many on social media were happy to hear about the change.

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General Mills is bringing back artificial flavors and colors to its Trix cereal in October after customer complaints about the muted colors and fruit-and-spice flavors that made up the all-natural version of the product.
trix, artificial, colors, return
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2017-40-22
Friday, 22 September 2017 03:40 PM
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