A Taco Bell delivery service was promised by the company CEO during a recent interview, but he suggested an extensive testing phase would come first.
"Even though it’s the No. 1 request from consumers, we have to make sure we can give them an experience that’s consistent with Taco Bell, and that’s what we’re working through," CEO Brian Niccol said in an interview with Nation’s Restaurant News
"We have to figure it out, and I can tell you right now we don’t have it figured out," he added. "Some form of delivery will be in test by late this year."
Niccol was named CEO in January of this year, following Taco Bell's launching of a breakfast menu last year.
The breakfast menu was just the first of many updates the company hopes to make in a bid to become more competitive with other fast food chains like McDonald's.
During the interview, Niccol also mentioned that the restaurant plans to create a customer loyalty rewards program, and expand their catering service beyond Houston — the only place it's currently available.
Additionally, the company plans on expanding the breakfast menu, possibly with Cap'n Crunch donut holes currently in testing.
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