Tags: taco bell | delivery | los angeles | san francisco | dallas

Taco Bell Delivery Launched in Certain Areas; May Expand If Successful

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By    |   Wednesday, 08 Jul 2015 02:31 PM

Taco Bell launched a delivery service Wednesday for a trial run in more than 90 cities and 200 restaurants around Los Angeles, San Francisco, and Dallas to cater to its customers’ growing demands for take-out.

Taco Bell, in partnership with DoorDash, a start-up delivery company, is hoping to expand the take-out service nationwide to all of its 6,000 U.S. restaurants if the limited testing trial period runs smoothly, according to CNN Money.

“Delivery is yet another example of how we’re using technology and innovation to respond to consumers’ wants and needs, further evolving the Taco Bell experience for customers,” Taco Bell CEO Brian Niccol said in a press release on Wednesday. “Knowing that delivery is the no. 1 request from our consumers, we see a tremendous opportunity to bring the Taco Bell experience to fans where and when they want it most.”

DoorDash, which is based in Palo Alto, California, also delivers food for a fee from restaurants that include California Pizza Kitchen and The Cheesecake Factory, according to The Associated Press. Deliveries can be ordered from DoorDash’s app or its website, as well.

Although no minimum order is required, a flat fee of $3.99 is added to each purchase, according to USA Today. The average delivery time-period during testing has been 38 minutes from the order’s placement to the food’s arrival at the customer’s door, said Tressie Lieberman, the vice president of innovation and on demand at Taco Bell.

Mary Chapman, the senior director of product innovation at Technomic, said that this new move by Taco Bell shows its commitment to serving Millennials and catering to the customers in more urban areas, according to USA Today.

“Fewer [Millennials] own cars,” Chapman told USA Today. “If you look at the long-term trend, particularly in urban markets, well maybe the drive thru isn't where to look for growth.”

Taco Bell also announced last month that it will serve beer, wine, and alcohol-spiked freezes in Chicago restaurants.

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Taco Bell launched a delivery service Wednesday for a trial run in more than 90 cities and 200 restaurants around Los Angeles, San Francisco, and Dallas to cater to its customers’ growing demands for take-out.
taco bell, delivery, los angeles, san francisco, dallas
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2015-31-08
Wednesday, 08 Jul 2015 02:31 PM
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