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Surge Soda Returning to Stores After Fanatical Encouragement

Image: Surge Soda Returning to Stores After Fanatical Encouragement
When last available, the entire supply of Surge soda disappeared in a day. (Coca Cola)

By    |   Wednesday, 09 Sep 2015 12:34 PM

Surge, the popular citrus-flavored soda from the 1990s, is returning to stores this week after a 12-year hiatus.

The announcement was initially publicized on Twitter, as well as Surge.com.



According to CNN, the once-popular drink is made by the Coca-Cola company, which seems to have given in to what fans call "The Surge Movement," a push by Surge fanatics to get the drink reintroduced.

The group's Facebook page boasts 200,000 followers, and in 2013, the consumer activists bought a billboard near Coke's Atlanta headquarters which read, "Dear Coke, we couldn't buy Surge, so we bought this billboard instead."

Then, in 2014, Coke offered a limited supply of Surge available through Amazon.com, and the 16-oz. twelve-packs sold out for $14 each the first day.

Now, Surge is back in physical retail stores throughout the country, and fans can find their nearest stockist by visiting Surge.com.

Many fans celebrated the day by posting pictures of themselves slamming a Surge on social media, often including the hashtag #SURGEcomeback.





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Surge, the popular citrus-flavored soda from the 1990s, is returning to stores this week after a 12-year hiatus.
surge, soda, returning
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2015-34-09
Wednesday, 09 Sep 2015 12:34 PM
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